Selling is Simple

That is according to Alex Lazarov, CEO of Creditinfo Solutions.   Alex shared a presentation with Creditinfo employees on how sales can be changed from what many deem to be a difficult task into something quite enjoyable.  He spoke about the basics and then got into the nitty gritty of working effectively with your customers and the “What’s in it for me” concept.

You can watch the presentation video healex lre: Vimeo

Alex can be reached at:


Skype: alexander.lazarov3

Linked In:

Alex’s Bio

Alex has over 15 years of management experience internationally. Over the last 10 years he specialized in the field of Credit Risk Management with careers at Toronto Dominion Bank and Bank of America at the VP level. Some of his responsibilities included managing banking operations, creation and implementation of loss prevention strategies, and portfolio risk/reward analyses. In August 2012 Alex became the CEO of Creditinfo Solutions. In this role he is responsible for the overall activities of the company, for the support of numerous clients worldwide, and for the project delivery and product development of various solutions in the realm of Credit Bureaus and Risk Management. He is also a certified Advanced SAS Programmer and Predictive Modeler, has degrees in IT and Management, and enjoys playing chess.