February 2019
Utilizing subscriber training to inform sales strategy
CREDITINFO GUYANA
In an emerging economy where the credit reporting industry is in a fledgling state the requirement for awareness building extends beyond general consumer awareness to educating the community of potential subscribers. Given its experiences in developing the credit reporting market, Creditinfo Guyana has taken the decision that in addition to implementing a general public relations programme to also embark on an extensive ‘training’ programme for current and potential subscribers.
