February 2019

Utilizing subscriber training to inform sales strategy

CREDITINFO GUYANA

In an emerging economy where the credit reporting industry is in a fledgling state the requirement for awareness building extends beyond general consumer awareness to educating the community of potential subscribers. Given its experiences in developing the credit reporting market, Creditinfo Guyana has taken the decision that in addition to implementing a general public relations programme to also embark on an extensive ‘training’ programme for current and potential subscribers.

Continue reading »