Creditinfo Academy – Gamification by Ieva Bieliunaite
Ieva Bieliunaite, the Marketing Manager from Creditinfo Group explains the concept of gamification. Gamification is the use of design elements characteristic for games in non-game contexts.We use game-based mechanics, aesthetics, and game thinking to engage people, motivate action, promote learning, and solve problems.
What is gamification used for?
- Rising engagement
- Creating interactivity / improving user experience
- Positively changing behavior / persuading
- 4. Building an authentic practice
- Stimulating innovation
Motives into triggers:
There is no clearly predefined list of game-design elements that would trigger involvement into gamified solutions, but some triggers constantly reoccur:
1.Competitiveness
among players or teams, against system or oneself
2.Fun
pleasant, playful process
3.Visual curiosity – aesthetics
the digital world is a very visual world – infographics, avatars etc.
Example: Engage to HR – hunger games:
3 triggers used: fun, aesthetics, competitiveness
Results: won international prize in retail sector for higest employee engagement.
You can watch the webinar on YouTube bygoing to:Creditinfo Academy – Gamification by Ieva Bieliuniete.
You can also read the webinar’s presentation: Gamification by Ieva
