Creditinfo Academy – Gamification by Ieva Bieliunaite

Picture1 Ieva Bieliunaite, the Marketing Manager from Creditinfo Group explains the concept of gamification. Gamification is the use of design elements characteristic for games in non-game contexts.We use game-based mechanics, aesthetics, and game thinking to engage people, motivate action, promote learning, and solve problems.

What is gamification used for?

  1. Rising engagement
  2. Creating interactivity / improving user experience
  3. Positively changing behavior / persuading
  4. 4. Building an authentic practice
  5. Stimulating innovation

Motives into triggers:

There is no clearly predefined list of game-design elements that would trigger involvement into gamified solutions, but some triggers constantly reoccur:

among players or teams, against system or oneself

pleasant, playful process

3.Visual curiosity  – aesthetics
the digital world is a very visual world – infographics, avatars etc.


Example: Engage to HR – hunger games:

3 triggers used: fun, aesthetics, competitiveness
Results: won international prize in retail sector for higest employee engagement.


You can watch the webinar on YouTube bygoing to:Creditinfo Academy – Gamification by Ieva Bieliuniete.

You can also read the webinar’s presentation: Gamification by Ieva