Coremetrix Psychometric Profiles: Do you really know your customer?
By David Kaufer (Senior research psychologist at Coremetrix)
I used to live in a small town where everyone knew everyone. I don’t live there anymore – not even in the same country or continent. I grew up and moved on, but deep inside I still have a sweet spot for this town because of the memories; memories of the countryside, my primary school, my family, neighbours, playmates, teachers and local merchants.
Creditinfo featured by FORBES on Financial Inclusion and Innovation
How can citizens across Central and Eastern Europe access finance without a credit history? Our very own Paul Randall spoke with FORBES and Joe R. Wallen to explain. Read the full article.
Psychometric Solution Already Available at Kenyan Credit Bureau
The Kenyan market is amongst the first in Africa to benefit from a fully integrated psychometric module within a credit bureau system, thus enabling more accurate credit decisioning and broader access to finance, thanks to an additional layer of information on the consumer, coming from the consumer himself/herself: information on one’s personality.
COREMETRIX launches collections scorecard
COREMETRIX, the world’s leading provider of psychographic data, has announced the launch of a new product allowing lenders and debt collection agencies to assess the likelihood of customers recovering after they fall into arrears.
Featuring Tearsheet: Are you too neurotic? Lenders test personalities to determine loan eligibility
Lenders in emerging markets are increasingly looking towards personality-based methods when a customer’s credit history is insufficient for traditional risk analysis. Coremetrix believes that psychometric data can play a vital role in opening up access to vital financial services and matching lenders with profitable, new customers.
Clare McCaffery’s recent interview in TEARSHEET explains some of the methodology behind how Coremetrix can predict real-life financial outcomes and unlock access to credit and other financial products worldwide.
Check this out right here.
